Different industries. Same outcome: measurable growth.
200% increase in nurse recruitment — powered entirely by organic social media
How we helped Thrive Pediatric Nursing scale hiring without spending a dollar on ads
The challenge
Thrive needed more nurses to grow—but like most healthcare providers, they were competing in an oversaturated hiring market.
They had social media, but it wasn’t driving applicants, building trust, or supporting real growth.
What we did
We took over their social media completely—strategy, content creation, posting, and performance tracking.
We built a fully organic content system centered on:
- Real nurses and real patient stories
- Emotion-driven, trust-building content
- Consistent, high-frequency posting
- Recruitment-focused messaging across Facebook and Instagram
They focused on running their business. We handled the rest.
THE OUTCOME
4,000+ monthly engagements
increase in nurse recruitment
INCREASE IN VISIBILITY
50%
OF ALL APPLICANTS NOW COME FROM SOCIAL MEDIA
“Partnering with VioletFig Marketing has truly been a game changer for our business. As a busy business owner, having them manage our social media has given me back valuable time and peace of mind — I simply don’t have to worry about it anymore.
Since working with VioletFig, we’ve seen approximately a 200% increase in our nursing recruitment efforts, and the increased visibility for our brand has made a real, measurable impact — one that’s even been noticed by our competitors.
I’ve been incredibly impressed with the analytics and reporting they provide. The visibility reports are amazing — clear, detailed, and easy to understand.
What I appreciate most is how supported we feel. They genuinely make us feel like their only client. I can’t imagine doing it any other way and would highly recommend them.”
Michelle Mantuano
President
Thrive Pediatric Nursing, Inc. / Thrive at Home
5X growth in visibility — built entirely through organic social media
How we helped Hippos & Fish become a local leader without paid ads
The challenge
In pediatric therapy, families are not just choosing a provider—they’re choosing someone they trust with their child.
Hippos & Fish needed stronger visibility, deeper community connection, and more consistency online to support referrals and inquiries.
What we did
We took over their social media completely—strategy, content creation, posting, and performance tracking.
We built an organic content system designed to educate, connect, and build trust through:
- Approachable therapy education
- Behind-the-scenes content that builds familiarity
- Real environments and real moments
- Consistent visibility across Facebook and Instagram
Everything was handled for them—end to end.
THE OUTCOME
7,600+ organic views with zero paid reach
- Clear engagement leader vs. competitors
monthly impressions
INCREASE IN VISIBILITY
ENGAGEMENT
IN ONE MONTH
“We feel incredibly fortunate to have discovered VioletFig Marketing! Nicole and her team have truly transformed Hippos & Fish Specialized Therapy Services. Running a small business often requires juggling multiple roles, and let’s be honest—sometimes those roles just don’t fit well or feel comfortable.
Before partnering with VioletFig, I struggled to craft social media posts that were both informative and professional (my Reels? A bit of a disaster). It was clear that marketing wasn’t my strong suit, and the effort I spent learning, creating, and managing posts left me utterly exhausted. I knew we needed a solid marketing strategy, but I was concerned about the cost.
On our first meeting with VioletFig, Nicole took the time to explain how they could alleviate this burden while enhancing our content and expanding our audience—all at a surprisingly affordable price. After just one month with VioletFig, we were completely convinced! We started reaching our target audience with stunning, engaging content that effectively educated the community about our services.
We are so thankful for their personalized content, constant updates and valued partnership. We highly recommend VioletFig for all social media needs!”
Stacy Alberson
OT & Owner
Hippos & Fish Pediatric Therapy Services
3,300+ direct leads generated — and market leadership in Central Arkansas
How we built a full-funnel growth system using organic authority + Google Ads for a Central Arkansas brokerage partner
The challenge
Real estate is crowded, fast-moving, and intensely competitive.
This client needed more than visibility. They needed stronger authority, more engagement, and consistent inbound buyer and seller leads—all while competing against larger brokerages with stronger name recognition.
What we did
We built and managed a full-funnel growth system that combined:
- Organic social media to build authority and stay top-of-mind
- Google Ads to capture high-intent local search traffic
- Ongoing optimization and reporting to improve performance over time
Everything was handled for them—strategy, content, ads, optimization, and performance tracking.
THE OUTCOME
2,100+ website form leads
- Highest total engagement among local competitors
direct leads generated through Google Ads
PHONE LEADS
ENGAGEMENT RATE
Over 2x the industry standard
2X higher conversion rates — with lower ad costs in a high-competition industry
How we combined organic trust + Google Ads to drive efficient lead generation for a local insurance agency partner
The challenge
Insurance is one of the most expensive and competitive digital categories.
This client needed a smarter way to generate inbound leads—without overspending in a market dominated by national brands and high-cost keywords.
What we did
We built and managed a two-part system:
- Organic social content that built local trust and familiarity
- Google Ads campaigns optimized for calls, quote requests, and high-intent local search traffic
VioletFig Marketing handled the strategy, content creation, campaign management, optimization, and reporting.
THE OUTCOME
$2.69 CPC (below industry benchmarks)
- Flood of turnkey leads in a highly-competitive ad market
social engagement
in ONE month
94.4%
WEBSITE ENGAGEMENT RATE
12.9%
CONVERSION RATE
Over 2x the industry standard
Real results.
Real strategy.
No guesswork.
Every business has a different growth goal—more applicants, more trust, more leads, better conversion.
The strategy should match the goal.
That’s exactly what we build.