We help small businesses & nonprofits grow with strategy, creativity and heart
At VioletFig Marketing, growing your small business is our passion. We’re a bold, female-led digital marketing agency built for entrepreneurs and mission-drive organizations who are ready to stop guessing and start growing.
From deep-dive business strategy to standout content and social media management, we believe in marketing that feels human, intentional, and built to drive results.
We don't just manage your marketing - we become part of your team.
Our mission
We exist to help small and medium-sized businesses, nonprofits, and local organizations tell their story to the world, build deeper trust with their audience, and grow with purpose. In today’s digital world, first impressions happen online – and we make sure yours counts. Whether it’s high-impact social media, thoughtful branding, and SEO-optimized website, or strategic consulting, we help you not just show up, but stand out.
What drives us:
- Creating marketing that’s strategic, not templated
- Prioritizing meaningful connections over vanity metrics
- Helping clients find clarity, confidence, and measurable growth
- Building long-lasting relationships, not short-term campaigns
Who we love working with
We partner best with impact-driven brands – business owner and non-profit leaders who are passionate about their mission but don’t have the time, tools, or teams to manage modern marketing on their own. Our clients are typically:
- Small business owner who want a strategic marketing partner, not just a vendor
- Nonprofits who want to amplify their mission and community impact
- Organizations seeking clarity, confidence, and sustainable growth
- Brand ready to show up online with purpose, personality, and professionalism
- Business leaders who want to connect with real people, not just algorithms
Whether you’re in service-based industries, healthcare, nonprofit work, or any sector where people matter, we tailor solutions that reflect your goals and values.
Our philosophy: Marketing that feels human
There’s no shortage of agencies that post content, schedule ads, or run campaigns. But what’s harder to find – and what we live for – is marketing that understands your brand’s voice, resonates with your audience, and supports growth from the inside out.
We start by listening – to your story, your challenges, your goals, and what makes your business unique. From there, we build digital experiences that create visibility, trust, and connection – whether someone discovers you on Google, social media, search, or AI discovery tools.
Our approach blends:
Strategic
thinking
Creative
storytelling
Data-informed
decision-making
Brand clarity
and consistency
This ensures every piece of content, campaigns, website, or consulting session not only performs but matters.
Meet the team behind VioletFig
At VioletFig Marketing, we’re more than a marketing agency – we’re a team of strategic thinkers, creative storytellers, and community-minded women who care deeply about the business we serve. Every campaign, content calendar, and consulting session is powered by collaboration, experience, and a shared belief that small businesses deserve smart, intentional marketing.
Nicole Riedie
Founder & Chief Creative Officer
With over 18 years of experience in marketing, creative direction, and business strategy, Nicole founded VioletFig with one goal: to help small businesses and nonprofits grow with clarity and confidence. Her background blends fine arts, branding, digital marketing, and strategic business development — giving clients both the creative spark and the strategic roadmap they need to thrive.
Nicole is passionate about uncovering each client’s “moneymakers,” identifying untapped revenue opportunities, and building marketing strategies that align with long-term growth. She’s also deeply invested in her community, serving in leadership roles and supporting mission-driven initiatives across Central Arkansas.
At the heart of everything Nicole does is this belief: marketing should feel intentional, empowering, and rooted in purpose — not random or reactive.
Jules Price
Client Success Manager
Jules is the relationship-builder and organizational powerhouse behind the scenes at VioletFig. As Client Success Manager, she ensures every client feels supported, heard, and confident throughout their marketing journey.
From onboarding new clients to coordinating strategy execution, Jules keeps communication flowing and projects moving smoothly. She bridges the gap between big-picture strategy and day-to-day implementation, making sure nothing falls through the cracks.
Jules is passionate about helping small business owners feel less overwhelmed and more empowered. Her focus on clarity, responsiveness, and proactive support allows our clients to stay focused on running their businesses — knowing their marketing is in good hands.
Gretchen Jones
Social Media Manager
Gretchen brings strategy to life online. As Social Media Manager, she transforms business goals into engaging, on-brand content that builds visibility, connection, and momentum.
With a deep understanding of social media trends, audience behavior, and platform strategy, Gretchen ensures every post serves a purpose — whether that’s increasing engagement, building brand trust, or driving conversions.
She specializes in helping small businesses and nonprofits show up consistently and confidently across digital platforms. Her approach blends creativity with analytics, making sure content not only looks beautiful but performs with intention.
Angela Sanchez
Designer
Angela is a visual storyteller with over 15 years of experience in design, branding, and digital marketing. She transforms big ideas into cohesive visual identities that feel intentional, elevated, and built to convert.
Specializing in high-impact branding and responsive, SEO-optimized web design, Angela blends strategy with creativity to ensure every logo, website, and marketing asset works as beautifully as it looks. Her expertise in Adobe Creative Suite and omnichannel design allows her to craft seamless brand experiences across digital and print — helping businesses show up consistently and confidently everywhere their audience finds them.
Angela is passionate about helping founders clarify their message visually and create brands that truly reflect their values. She has a sharp eye for both the big picture and the smallest details, ensuring that every color, font, layout, and visual element supports the overall brand story.